One of the most successful and well-known tools of __________ segmentation is VALS™ developed by Strategic Business Insights.

One of the most successful and well-known tools of __________ segmentation is VALS™ developed by Strategic Business Insights.

One of the most successful and well-known tools of __________ segmentation is VALS™ developed by Strategic Business Insights.



a.
psychographic
d.
geoclustering
b.
geographic
e.
emotional
c.
demographic


Answer: a.
psychographic


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