Which of the following IS NOT a typical basis used to segment business markets?
a.
type of organization
d.
organizational culture
b.
organizational characteristics
e.
relationship intensity
c.
benefits sought
Answer: d.
organizational culture
Which of the following IS NOT a typical basis used to segment business markets?
a.
type of organization
d.
organizational culture
b.
organizational characteristics
e.
relationship intensity
c.
benefits sought
Answer: d.
organizational culture