Overall, what is the difference between differentiation and positioning?
a.
Differentiation is about the product whereas positioning is about the brand.
b.
Differentiation is based on real differences between products, while positioning is completely perceptual.
c.
Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
d.
Differentiation is used in tangible goods, while positioning is used in services.
e.
There is no difference between differentiation and positioning.
Answer: c.
Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
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Marketing
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