Peugeot ran a print advertising campaign for its automobiles that presented twenty good reasons for buying a Peugeot 505. The ad was very detailed and contained a great deal of information about the performance characteristics of the car. This type of ad campaign would be consistent with:

Peugeot ran a print advertising campaign for its automobiles that presented twenty good reasons for buying a Peugeot 505. The ad was very detailed and contained a great deal of information about the performance characteristics of the car. This type of ad campaign would be consistent with:



A. instrumental conditioning
B. classical conditioning
C. low involvement learning
D. cognitive learning theory
E. multiattribute learning


Answer: D


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