A commercial that begins, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's is stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine used to treat mild and moderate cases of Alzheimer's. The advertising is using a _____ to arouse interest.
A. primacy effect
B. recency effect
C. sleeper effect
D. credibility effect
E. compliance hierarchy
Answer: A
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Marketing
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