______ refers to activities that communicate the merits of the product and persuade target customers to buy it.

______ refers to activities that communicate the merits of the product and persuade target customers to buy it.

______ refers to activities that communicate the merits of the product and persuade target customers to buy it.


A) Position
B) Promotion
C) Pricing
D) Segmentation
E) Prospecting


Answer: B


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