___ refers to claims made in advertising of product superiority that cannot be proven true or untrue. Marketing Chapter 11 ___ refers to claims made in advertising of product superiority that cannot be proven true or untrue. A. Puffery B. Crowdsourcing C. Greenwashing D. Corrective advertising E. Do-it-yourself (DIY) ads Answer: Puffery Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+