Return on marketing investment (ROMI) is best defined as ________.
A.
detailed directions for the specific activities to be carried out, who will be responsible for them, and time lines for accomplishing the tasks
B.
what must be done in order to accomplish the intended purpose of the action plan
C.
the revenue or profit margin generated by investment in a specific marketing campaign or program divided by the cost of that program at a given risk level
D.
the marketing programs that support the various marketing objectives and strategies within the marketing plan
E.
the monetary value of all the finished goods and services produced within a country's borders in a specific time period
Answer: the revenue or profit margin generated by investment in a specific marketing campaign or program divided by the cost of that program at a given risk level