Which of the following is true of CRM?
a. CRM systems, when personalized, cater to consumers' desire to be treated as individuals.
b. CRM systems require customers to spend more time making purchase decisions.
c. CRM systems are dependent on traditional mass-media approaches to marketing.
d. CRM is unlikely to experience much growth because it is a huge commitment for marketers.
Answer: a. CRM systems, when personalized, cater to consumers' desire to be treated as individuals.