Share of customer refers to the _
A.
most expensive form of marketing communication per contact
B.
percentage of an individual customer's purchase of a product over time that is the same brand
C.
financial value of a customer throughout the lifetime of the relationship
D.
prioritization of a product's end users
E.
method by which marketers get information about what's going on in the world that is relevant to their business
Answer: percentage of an individual customer's purchase of a product over time that is the same brand