Marketing MCQ Marketing Chapter 6 Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?

Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?

Marketing Chapter 6

Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?

A.
Involvement
B.
Consumer behavior
C.
Search engine marketing (SEM)
D.
Perceived risk
E.
Search marketing

Answer: Consumer behavior

Marketing MCQ

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires?

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires?

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Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?

Which of the following terms refers to the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires?