Marketing MCQ Marketing Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).

Marketing

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).

Answer: TRUE

Marketing MCQ

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).

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