SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?



A) demographic
B) occupational
C) psychographic
D) behavioral
E) gender


Answer: C. Psychographic


Learn More :