The ad in the parenting magazine stated that Lysol Basin Tub & Tile Cleaner cleans soap scum better than either Scrubbing Bubbles marketed by SC Johnson & Son, Inc. or Tilex marketed by the Clorox Company. Therefore, this ad is an example of:
A. confrontational advertising.
B. two-sided advertising.
C. comparative advertising.
D. a recency appeal.
E. refutational advertising.
Answer: C
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Marketing
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