The commercial for Burpee gardening supplies begins with a discussion of how beautiful and enjoyable gardens can be. It ends with the directive to visit the company at Burpee. com and let Burpee's experience get you off to a good start. By placing the strongest point at the end of the ad, Burpee is hoping to benefit from the:
A. primacy effect.
B. recency effect.
C. sleeper effect.
D. credibility effect.
E. compliance hierarchy.
Answer: B
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