The commercial to convince people to stop smoking uses three teens bungee jumping off a bridge. When they reach the ground, each grabs a can, opens it, and takes a drink. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product but tobacco kills every third consumer." By placing the strongest point in the ad at the end, the ad's source is hoping its message benefits from the:
A. primacy effect.
B. recency effect.
C. sleeper effect.
D. credibility effect.
E. compliance hierarchy.
Answer: B
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Marketing
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