The _____ indicates where a particular market segment's ideal product lies on the perceptual map.
a. optimal point
b. value proposition
c. target market
d. equilibrium point
e. ideal point
Answer: e. ideal point
The _____ indicates where a particular market segment's ideal product lies on the perceptual map.
a. optimal point
b. value proposition
c. target market
d. equilibrium point
e. ideal point
Answer: e. ideal point