The price for an all-day trip to the Alpine Spa is $235 and includes an hour-long massage, a facial, a manicure and pedicure and a hair styling and make-up application. Any of these services can be purchased individually for the total cost of almost $350. What kind of pricing strategy is Alpine Spa using?

The price for an all-day trip to the Alpine Spa is $235 and includes an hour-long massage, a facial, a manicure and pedicure and a hair styling and make-up application. Any of these services can be purchased individually for the total cost of almost $350. What kind of pricing strategy is Alpine Spa using?

The price for an all-day trip to the Alpine Spa is $235 and includes an hour-long massage, a facial, a manicure and pedicure and a hair styling and make-up application. Any of these services can be purchased individually for the total cost of almost $350. What kind of pricing strategy is Alpine Spa using?



A. Synchro-pricing

B. Complementary pricing

C. Price bundling

D. Results-based pricing

E. Penetration pricing


Answer: C. Price bundling


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