Marketing MCQ Marketing Chapter 7 The second layer of the product concept, the ________, is the physical good or the delivered service that supplies the desired benefit.

The second layer of the product concept, the ________, is the physical good or the delivered service that supplies the desired benefit.

Marketing Chapter 7

The second layer of the product concept, the ________, is the physical good or the delivered service that supplies the desired benefit.

A.
augmented product
B.
attributes
C.
actual product
D.
core product
E.
good

Answer: actual product

Marketing MCQ

The second layer of the product​ concept, the​ ________, is the physical good or the delivered service that supplies the desired benefit.

The second layer of the product​ concept, the​ ________, is the physical good or the delivered service that supplies the desired benefit.

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The second layer of the product concept, the ________, is the physical good or the delivered service that supplies the desired benefit.

The second layer of the product concept, the ________, is the physical good or the delivered service that supplies the desired benefit.