Marketing MCQ Marketing Principles The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods, is known as ________ .

The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods, is known as ________ .

Marketing Principles

The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods, is known as ________ .

a. heterogeneity
b. inseparability
c. perishability
d. intangibility

Answer: a. heterogeneity

Marketing MCQ

The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods, is known as ________ .

The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods, is known as ________ .

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