The various brands identified as purchase options to be considered during the alternative evaluation process are known as:
A. decision criteria.
B. a brand attribution list.
C. the working model.
D. the evoked set.
E. subliminal choices.
Answer: D
The various brands identified as purchase options to be considered during the alternative evaluation process are known as:
A. decision criteria.
B. a brand attribution list.
C. the working model.
D. the evoked set.
E. subliminal choices.