During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A. Problem recognition
B. Information search
C. Postpurchase evaluation
D. Alternative evaluation
E. Purchase decision
Answer: D
During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A. Problem recognition
B. Information search
C. Postpurchase evaluation
D. Alternative evaluation
E. Purchase decision
Answer: D