Marketing MCQ Marketing Chapter 16 The wallet allocation rule takes into account both _________ and the number of brands in the set the consumer uses.

The wallet allocation rule takes into account both _________ and the number of brands in the set the consumer uses.

Marketing Chapter 16

The wallet allocation rule takes into account both _________ and the number of brands in the set the consumer uses.

A. Size

B. Rank

C. Revenue

D. Spending

E. None of the above.

Answer: B. Rank

Marketing MCQ

The wallet allocation rule takes into account both _________ and the number of brands in the set the consumer uses.

The wallet allocation rule takes into account both _________ and the number of brands in the set the consumer uses.

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