To be successful, firms must move potential customers beyond mere interest in the product. Good promotion will stimulate __________ by convincing potential customers of the products superiority and its ability to satisfy specific needs.

To be successful, firms must move potential customers beyond mere interest in the product. Good promotion will stimulate __________ by convincing potential customers of the products superiority and its ability to satisfy specific needs.



a.
dedication
d.
action
b.
investigation
e.
desire
c.
attention


Answer: e.
desire


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