Todd buys a cold drink every afternoon. He either buys a Coca-Cola, or a Minute Maid lemonade. He will not consider any other brand or type of soft drink because the two drinks make up his:

Todd buys a cold drink every afternoon. He either buys a Coca-Cola, or a Minute Maid lemonade. He will not consider any other brand or type of soft drink because the two drinks make up his:



A. decision criteria.
B. brand attribution list.
C. working model.
D. evoked set.
E. subliminal choices.

Answer: D


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