Volvo is known for its superior safety and performance features. They focus their communication efforts to reinforce this perception. This is an example of:

Volvo is known for its superior safety and performance features. They focus their communication efforts to reinforce this perception. This is an example of:


a. positioning using perceptual mapping
b. positioning based on symbolism
c. positioning based on product attributes
d. positioning against a specific competitor
e. positioning based on profit potential


Answer: c. positioning based on product attributes


Learn More :

Marketing Chapter 9

Learn More Multiple Choice Question :