What are the primary differences between qualitative and quantitative research techniques?
Qualitative Research:
An unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting.
-To gain a qualitative understanding of the underlying reasons and motivations
-Small number of non-representative cases
-Unstructured
-Non-statistical
-Develop a richer understandings
Quantitative Research:
-To quantify the data and generalize the results from the sample to the population of interest
-Large number of representative cases
-Structured
-Statistical
-Recommend a final course of action