What is the purpose of direct marketing?
a.
To use an event without the permission of the event owner
b.
To establish a relationship with a customer in order to initiate immediate and measurable responses
c.
To give the exporter's product local flavor and increase the overall promotional budget for the product
d.
To be prepared to utilize the tremendous power of the multinational corporation in a responsible manner and, in the case of pressure, to counter criticisms swiftly
Answer: B