When everyone might be considered a potential user of its product, a firm likely uses a(n) _____ targeting strategy.
a. differentiated
b. undifferentiated
c. concentrated
d. micromarketing
e. one-to-one
Answer: a. differentiated
When everyone might be considered a potential user of its product, a firm likely uses a(n) _____ targeting strategy.
a. differentiated
b. undifferentiated
c. concentrated
d. micromarketing
e. one-to-one
Answer: a. differentiated