When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it is using a(n) _________ strategy.
a. End user
b. Push
c. Direct
d. Pull
Answer: d
When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it is using a(n) _________ strategy.
a. End user
b. Push
c. Direct
d. Pull
Answer: d