Marketing MCQ Marketing Chapter 5 Which of the following improves one-to-one marketing by allowing the firm to tailor the value proposition based on each customer's unique wants or needs?

Which of the following improves one-to-one marketing by allowing the firm to tailor the value proposition based on each customer's unique wants or needs?

Marketing Chapter 5

Which of the following improves one-to-one marketing by allowing the firm to tailor the value proposition based on each customer's unique wants or needs?

A.
Marketing automation
B.
Lifetime value
C.
Customer equity
D.
Share of customer systems
E.
Customer relationship management programs

Answer: Customer relationship management programs

Marketing MCQ

Which of the following improves​ one-to-one marketing by allowing the firm to tailor the value proposition based on each​ customer's unique wants or​ needs?

Which of the following improves​ one-to-one marketing by allowing the firm to tailor the value proposition based on each​ customer's unique wants or​ needs?

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Which of the following improves one-to-one marketing by allowing the firm to tailor the value proposition based on each customer's unique wants or needs?

Which of the following improves one-to-one marketing by allowing the firm to tailor the value proposition based on each customer's unique wants or needs?