Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?
a.AutoPlay- a car audio system that has a market share in a market that has been growing constantly
b. Boosh- a home entertainment system that has a strong market share in a market that is likely to expand in the future
c. Cyan- a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
d. Unipress- a CD player that has a very low market share in a market that is shrinking rapidly
e. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly
Answer: E. Xpress- an MP3 player that has a high market share in a market that is not expected to grow significantly