Marketing MCQ Marketing Chapter 5 Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs?

Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs?

Marketing Chapter 5

Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs?

A.
Share of customer
B.
Customer relationship management (CRM)
.C.
Customer equity
D.
One-to-one marketing
E.
Touchpoin

Answer: Customer relationship management (CRM)

Marketing MCQ

Which of the following refers to a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and​ needs?

Which of the following refers to a systematic tracking of​ consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each​ individual's unique wants and​ needs?

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Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs?

Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs?