Which of the following statements about customer perceptions of service and consumer purchase intentions is true?
A. There is no relationship between customer perceptions of service and any consumer intentions
B. While there is no relationship between customer perceptions of service and purchase intentions, there is a strong relationship between perceptions of superior service and increased word-of-mouth communications
C. Researchers suspect there is little relationship between a customer perception of service and his or her intent to buy
D. Customer perceptions of service affect consumer intentions in several positive ways-including the purchase intention
E. Customer expectations - not perceptions - affect consumer behavioral intentions
Answer: D. Customer perceptions of service affect consumer intentions in several positive ways - including the purchase intention