Which of the following statements about providing customers with service quality is true?
A. All customers must be provided the same superior quality of service
B. All customers are worth attracting and keeping through the use of service quality
C. The same services marketing strategy should be used with all customers
D. All customers will be profitable in the long run; therefore, each is deserving of quality service
E. Links exist among customer satisfaction, service quality and increased purchases
Answer: E. Links exist among customer satisfaction, service quality and increased purchases