Which of the following statements is true of a traditional distribution structure?
A. The distribution system is national in scope.
B. The relationship between the importer and any middleman is similar to that found in a mass-marketing system.
C. The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common.
D. Independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure.
E. The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.
Answer: E. The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.