Which type of promotion has more credibility than other sources of information about a service?
A. Word-of-mouth
B. Personalized direct mail
C. Network television advertising
D. Publicity
E. Advertising in prestige magazines
Answer: A. word-of-mouth
Which type of promotion has more credibility than other sources of information about a service?
A. Word-of-mouth
B. Personalized direct mail
C. Network television advertising
D. Publicity
E. Advertising in prestige magazines
Answer: A. word-of-mouth