A company that is ________ in its approach to public relations will extend home-country PR activities into host countries.
A) regiocentric
B) polycentric
C) ethnocentric
D) domestic
E) hostile
Answer: C ethnocentric
A company that is ________ in its approach to public relations will extend home-country PR activities into host countries.
A) regiocentric
B) polycentric
C) ethnocentric
D) domestic
E) hostile
Answer: C ethnocentric