Marketing MCQ Foundations of Marketing After a company establishes its goals and objectives, it might then develop a broad plan of action to reach the goals. This broad plan of action is called a __________.

After a company establishes its goals and objectives, it might then develop a broad plan of action to reach the goals. This broad plan of action is called a __________.

Foundations of Marketing

After a company establishes its goals and objectives, it might then develop a broad plan of action to reach the goals. This broad plan of action is called a __________.

Policy

Tactical plan

Strategic plans

Mission statement

None of the above

Answer: Strategic plans

Marketing MCQ

After a company establishes its goals and objectives, it might then develop a broad plan of action to reach the goals. This broad plan of action is called a __________.

After a company establishes its goals and objectives, it might then develop a broad plan of action to reach the goals. This broad plan of action is called a __________.

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