Marketing MCQ Foundations of Marketing Russell Haley conducted a rather classic piece of research into how the toothpaste market could be segmented. Which of the following segments is predominantly male, shops mainly on price and does not look for any specific benefit from brands of toothpaste?

Russell Haley conducted a rather classic piece of research into how the toothpaste market could be segmented. Which of the following segments is predominantly male, shops mainly on price and does not look for any specific benefit from brands of toothpaste?

Foundations of Marketing

Russell Haley conducted a rather classic piece of research into how the toothpaste market could be segmented. Which of the following segments is predominantly male, shops mainly on price and does not look for any specific benefit from brands of toothpaste?

Worriers segment

Sensories segment

Sociables segment

General segment

None of the above

Answer: General segment

Marketing MCQ

Russell Haley conducted a rather classic piece of research into how the toothpaste market could be segmented. Which of the following segments is predominantly male, shops mainly on price and does not look for any specific benefit from brands of toothpaste?

Russell Haley conducted a rather classic piece of research into how the toothpaste market could be segmented. Which of the following segments is predominantly male, shops mainly on price and does not look for any specific benefit from brands of toothpaste?

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