All of the following are customer oriented bases of competition EXCEPT
A. Budgets
B. When consumers use a product
C. Benefits sought
D. Theme/copy strategy
E. Why customers use the product
Answer: D.Theme/Copy Strategy
All of the following are customer oriented bases of competition EXCEPT
A. Budgets
B. When consumers use a product
C. Benefits sought
D. Theme/copy strategy
E. Why customers use the product
Answer: D.Theme/Copy Strategy