Marketing MCQ Marketing A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

Marketing

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

-Likert
-open-ended
-semantic differential
-attitudinal
-dichotomous

Answer: Likert

Marketing MCQ

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

A(n) __________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.

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