Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children based on their differing needs and wants.
A exchanges
B geographics
C segments
D fragments
E modules
Answer: segments
Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children based on their differing needs and wants.
A exchanges
B geographics
C segments
D fragments
E modules
Answer: segments