During the post-purchase stage, consumers may make satisfaction judgments that ___________ their experience.

During the post-purchase stage, consumers may make satisfaction judgments that ___________ their experience.



a. negatively confirm, positively confirm, disconfirm
b. positively disconfirm, confirm, negatively disconfirm
c. disconfirm, positively confirm, negatively disconfirm
d. negatively disconfirm, positively disconfirm, positively confirm
e. positively confirm, negatively confirm, negatively disconfirm


Answer: B


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