Marketing MCQ Marketing Franchisers usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

Franchisers usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

Marketing

Franchisers usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

a.
service standards
b.
procedures
c.
scripts
d.
physical presentations
e.
all of the above

Answer: E

Marketing MCQ

Franchisers usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

Franchisers usually seek to exercise control over all aspects of the service performance through tightly defined ____________.

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