From a firm's perspective, the biggest advantage of RFID is
A.
it enables the firm to track an item from the moment it was manufactured.
B.
it tells the firm who is buying the product and how it is being used.
C.
it provides demographic information on the consumer for marketing use.
D.
it is less expensive to use than other forms of marketing research.
E.
it eliminates the need for communicating with the supply chain.
Answer: A