Innovative software traditionally defined its mission as 'developing innovative spread-sheet applications.' Consultants hired by Innovative Software argue that the firm is defining its mission too narrowly, from a 'product perspective.' To avoid falling into the trap of 'marketing myopia,' how would you recommend that Innovative Software redefine its mission?
Emphasize other products in addition to spreadsheets.
Focus on software solutions for meeting customer's applications-related needs.
Emphasize 'integrative' software products that work together as a 'seamless' combination.
Greater emphasis on 'customer service' and 'customer relations' as part of the current mission statement.
No change is needed -- the consultants are wrong.
Answer: Focus on software solutions for meeting customer's applications-related needs.