Which of the following is least associated with Key Success Factors (KSFs)?
KSFs are things that firms must possess that are critial to the firm's survival in an industry.
Are identified during the industry analysis component of SWOT
Usually consist of physical assets or other critical resources
Can also become sources of competitive advantage
Are essential components of the 'controlling' phase of the marketing management process.
Answer: Are essential components of the 'controlling' phase of the marketing management process.