Jenny, the delivery and sales representative for a beer distributor, is calling on a retailer and sees the shelves are almost empty. An unexpected sporting event held nearby resulted in a huge increase in sales. She calls her company's distribution manager and requests a special delivery for her customer. Jenny is providing the important marketing function of
A.
advising production on how much product to make.
B.
alerting the logistics department when to ship products.
C.
advising the customer about new products and markets.
D.
identifying opportunities to expand.
E.
synthesizing and interpreting sales, accounting, and customer-profile data.
Answer: B