Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.
A.
loyalty segmentation; demographics
B.
undifferentiated targeting; differentiated targeting
C.
loyalty segmentation; geodemographics
D.
geodemographic segmentation; lifestyle or benefit segmentation
E.
lifestyle segmentation; geographic segmentation
Answer: D